WHY ARE SH*T IRISH MOVIES GETTING SO MUCH STATE CASH TO PROMOTE?

Another good recent article in the Irish Times* about our cinema. It states that several mainstream and well-known movies (Perrier's bounty, Ondine, Zonad) received state funding to (get this) - promote. These 'grants' were non-repayable! Let me understand this correctly: there are filmmakers out there struggling to make their own stuff and the IFB have given commercial distributers €200K to promote these rubbish films? Where's the sense in that? Not only should these extremely mainstream films have not been funded by the Film Board but to then receive further non-repayable funding to advertise these titles is a joke! We're in recession too by the way. It's also strange that two of these terrible titles received IFTA nominations? Just doesn't make sense? Surely the producers of these titles would have had no problem finding private funding for such commercial projects? Surely the distributors would not need state funding to promote these titles? Why did the IFB give away this money to help promote such rubbish titles? That sh*te Zonad received €75K to promote and yet it only took €34K at the Irish box office! Surely someone could have seen a preview of Zonad and said 'hang on, we're not funding this crap. Let's give the €75K to a new filmmaker who wants to make a debut feature'? Sadly, it doesn't work like this. Sadly, this is the way it works: Lick the ass off the big names and give them money even if their new feature is complete sh*te. How much will Kirsten Sheridan get from the IFB to promote her next feature? Probably more than the average Irish industrial annual wage. The system is rotten and all hope is gone. Zonad is out on DVD now at €15. Don't waste your money!
* Government cash markets Irish film – why not music?